From first enquiry
to first day.
FirstDay is the admissions CRM built for schools — track every family from initial contact through tour, follow-up, and signed enrolment, then hand off straight into class lists.
Trusted by admissions teams at 60+ schools — free trial available; card required.
Everything admissions needs,
nothing it doesn't.
From the first enquiry to the first day of school, FirstDay keeps your whole admissions team working from one source of truth.
Pipeline & funnel tracking
See every lead move through initial contact, tour, follow-up, and signed — with a clear view of where each family stands today.
School-tour scheduling
Book and manage tours in a few clicks, send reminders automatically, and keep your admissions calendar organised across staff.
Convert to student
Once a lead signs, convert them into a student record pre-filled from their admissions details — no re-typing, no dropped data.
Class lists & capacity targets
Track enrolment against year-group targets in real time, with red/amber/green status so you always know where headcount stands.
Resignations & headcount
Log withdrawals with reason and destination school, and watch headcount adjust automatically across every year group.
Four stages,
one pipeline.
Every family follows the same clear path — from the moment they first reach out to the morning their child walks through the door.
- 01
Capture the enquiry
Website forms, phone calls, or walk-ins — every new family lands in a single pipeline the moment they show interest.
- 02
Book the tour
Schedule the school tour, send automatic reminders, and log the outcome the moment the family walks out the door.
- 03
Nurture the decision
Follow up on your own cadence, track hot and cold leads, and keep every conversation logged in one place.
- 04
Enrol on their first day
Convert a signed lead into a student record, assign a year group and class, and watch capacity update automatically.
The tools your team
uses every day.
Every family, one pipeline
Drag leads through Initial Contact, Tour Scheduled, Tour Completed, Follow-up, Hot/Cold, and Signed — always know what's next.
- Kanban view grouped by stage
- Hot / cold scoring at a glance
- One-click convert to student on Signed
- 40%faster enrolment cycle
- 3,200+tours scheduled
- 98%families followed up on time
- 60+schools onboarded
Plays well with the tools you already run.
Admissions teams that
stopped chasing spreadsheets.
We finally have one place to see every family from enquiry to enrolment. Our admissions team stopped chasing spreadsheets.
Tour scheduling used to eat a whole afternoon a week. Now it's automatic, and no-shows dropped by half.
The capacity dashboard changed how we plan each intake. We know exactly which year groups need attention.
Converting a signed lead into a student record used to mean re-entering everything. Now it's one click.
Resignation tracking finally gives us accurate headcount instead of a manually updated spreadsheet.
The audit log and webhooks let our own systems stay in sync without any manual exports.
Simple pricing that
grows with your school.
Pick the plan that fits today. Upgrade the moment you need more.
Every organization starts with a 14-day Growth trial.
Free
For smaller teams getting started with FirstDay.
- Up to 25 active leads
- 1 GB document storage
- Pipeline & enquiry tracking
- Tour scheduling
- Email support
Starter
For a single school getting off spreadsheets.
- Up to 250 active leads
- 10 GB document storage
- Tour scheduling
- Class lists & capacity targets
- Email support
Growth
For schools running a full admissions funnel.
- Up to 10,000 active leads
- 50 GB document storage
- Tour scheduling & reminders
- Class lists & capacity targets
- Resignations & headcount tracking
- Audit log & webhooks
- Priority support
Enterprise
For organizations that need tailored limits and support.
- Everything in Growth
- Tailored resource limits
- 200 GB document storage included
- Custom API and webhook access
- Dedicated onboarding
Everything you need to
know first.
Can't find what you're after? Talk to our team
Ready to see every family through to their first day?
Set up your pipeline in minutes and start booking tours today.